There's more than just 'inspiration' for me in this post.
This creative - designer, Tomás Peña (Espaun256), started his way not only in the same city than me, but also in the same small agency and even in the same desk -with the slower PC ever-. But that place wasn't challegeable enough for him. It was 2003, and one year later he left this city to start over in Madrid and afterwards he moved to Los Angeles. There he created really high-level stuff for brands like Nokia, Playstation and MTV. Impressive.
3 years after that, with no idea of what I was doing in my mind, I started my training in that agency as my first contact with the advertising life. Since I heard about his story, I knew that it was possible to do something different than just stay there in that desk for ages. And now, after my first amazing MiamiADschool year, while Im waiting for the new experience in the States, I know I was right. Im in my own way.
Lunes bastante soso para lo que ha sido la última semana. Con Guest speaker incluido, hoy presentando a Christian Stegeman de "Innocent" en Alemania (nada de agencia, es una empresa de bebidas ecológicas). Interesante su campaña "the big knit", una sencilla idea que salió adelante ha base de...gorritos. Parece mentira que algo tan simple les saliera tan bién, y que esas señoras puedieran tejer a ese rítmo. Más rápido que las manos de algunos en el teclado del Mac.
Client: Canal+ Agency: BETC EURO RSCG Creative Director: Stéphane Xiberras Art Director: Francis De Ligt Copywriter: Nathalie Dupont Agency Producer: David Green Director: Xavier Gianolli Production Company: Irene Producer: Alexis Kolnikoff
Client: Canal+ Agency: BETC EURO RSCG Creative Director: Stéphane Xiberras Art Director: Francis De Ligt Copywriter: Nathalie Dupont Agency Producer: David Green Director: Xavier Gianolli Production Company: Irene Producer: Alexis Kolnikoff
Este 7 de octubreOasis dió a luz su nuevo disco Dig Out Your Soul. Y cómo no, los Gallagher no quisieron hacerlo de la manera 'tradicional' (Lastfm, Myspace y Web 2.0.).
Decidieron dejarlo sonar, antes que en ningún sitio, en el metro de Londres y de NY, y para ello contrataron a 15 músicos callejeros que después se distribuyeron por toda la ciudad para interpretar los temas del grupo.Tratando de que la 'bola de nieve' aumente, los hermanitos animan a la gente a grabar a los músicos en el metro y postear el vídeo en su canal de Youtube.
“This feels incredibly average. Anyone could have done this for any band. Not worth documenting or hiring a crew either. Subway musicians are great to listen to for their individual talent - not for playing tribute band. Lastly, it's not like Oasis is even an American band - let alone a NY band, so it doesn't quite fit. BBH is just off lately.(Creativiy)
En la tormentosa relación creata-cliente, hay marcas que no se dejan nada. Marcas que se dejan a ratos y también algunas que confían plenamente. Luego está Diesel.
"As an example of the middle-school level humor that's popular on the internet, it's great. As an ad, it's got to be a practical joke. Someone must have refused to sleep with an ad agency exec"